Jofama Rides into SS11

When men flew planes, rode fast motorbikes, and seeking out speed were amongst the elements that defined a man’s style, Jofama have been at the forefront of classic leather outerwear since 1926.

Spring Summer 2011 see’s the introduction of the ‘Hell-Driver’ jacket, a lightweight version of the incredibly popular ‘Retro-man’ jacket from last season, constructed from quality washed goat leather and incredibly soft pure wool check lining.

Jofama silhouettes include a khaki leather zip-up bomber that utilizes adjustable side-cinch buckles and back paneling to create a tailored and timeless shape, and a Madras-plaid lining or those seeking a bit of classic ‘prep to lend a little pep’ to their summer season wardrobe.

EDWIN SS11 - IVY LEAGUE MEETS HONEST LABOUR

 Inspired by the Jack Nicholson flick ‘5 Easy Pieces’ the Edwin SS11 Collection is inspired by Nicholson’s character who plays the part of a promising upper-class classical pianist, who runs off to pursue seemingly honest laboring work within the oil fields of middle America. The sun-soaked colors and oil stained denims reflective of the duality of Nicholson's character; the refined mind of an artist meets the rugged natural wear of hard graft.

 Available at www.fusshop.co.uk

Hackett SS11 Key Piece

Hackett’s example is right on trend; made from lightweight polyester and lined with buttons, it is the perfect piece to throw over a pair of chinos and shirt at the weekend or over a suit to dash to the office. Hackett gives a modern twist on the conventional trench. Available in Khaki and Navy.