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Sunday, July 31, 2011

Better Impression Than a Click

Ad revenue from blog is very interesting for many blogger. But what's in it for you, if you use ads that just get a little revenue from ads that you install it. You need to know what advertising media better, and deliver more profits. Surely you would think to register your blog to the famous advertising media such as, Advertising, Tribal Fusion, Z5X, Ads4game, Google Adsense, Chitika, viral media, and Infolinks. In my opinion, is the eighth media advertising is the best advertising media and your willing to pay a high price. But all of that useless if your impression of the blog is still low, whereas if you get a lot of clicks but the impression you are low on the revenue from advertising would not be maximal.

Why do I dare to assume that the impression is better than the click? Because in my opinion, the impression is things that affect click on ads and influence the level of your income from advertisements posted on your blog. The higher your impressions, the more expensive it will also pay per click. You need not expect to get clicks, because there are not many people who are interested to click on ads that are installed on your blog (maybe visitors know it's advertising). I think the impression remains ahead, because the impression gained influence clicks as well. Here is the calculation as well as evidence that a impression better than click.

If you put an ad on your blog, and suppose that the cost for one click (per click) is priced at $ 1. So the publisher will get $ 1 per click.
In the ads you put on your blog / website, for example you get 200,000 impressions and 50 clicks. Then the calculation like this.

($ 50/200000) * 1000 = $ 0.25

So in other words, you get an eCPM of $ 0.25

Then with eCPM is $ 0.25 you will earn how many dollars? Here's the math.

(200000/1000) * $ 0.25 = $ 50

So your income in a single day's worth $ 50.

But if you only have a few impressions, suppose you only had 200 impressions in one day and not get a single click. For one click your ad to get $ 1. But you do not get clicks, then it is just a click ads generate $ 0. Then the calculation will be like this.

($ 0 / 200) * 1000 = $ 0

So in other words the eCPM you only have $ 0, and the results you can know. You will not be earning any income in a single day.

Above calculation is a calculation that is associated with a click, but you must know that advertising is not just using clicks but also utilize the payment per thousand impressions. Suppose that you attach ads pay you $ 1 for 1000 impressions. And one day you have 200,000 impressions. Then the calculation is like this (different formula).

(200000/1000) * 1 = $ 200

So your income in one day is $ 200.

But if you only have a few impressions, for example you only have 200 impressions in a single day and every 1000 impressions get $ 1 then ...

(200/1000) * 1 = $ 0.2

So your income in a day just to get $ 0.2 only, and even then if you paid $ 1 per 1000 impressions.

Maybe you are a little confused premises click and CPM calculations, because I was a little confused. Because ads like Google Adsense, using clicks and impressions to pay the publisher. I think calculations to determine the payment, using both of these calculations. Perhaps the formula would be like this.


The number of calculations per impression payment plus the amount paid per click. So we have to go back to the initial calculations to find the number of each.

Suppose you get 50 clicks and get paid $ 1 per click. And you have the impression of 200 000.

($ 50/200000) * 1000 = $ 0.25

So in other words, you get an eCPM of $ 0.25

Here's the calculation for total revenue from clicks.
(200000/1000) * $ 0.25 = $ 50

So your income in a single day's worth $ 50.

Then we proceed to calculate the total earnings from impressions. Suppose that you attach ads pay you $ 1 for 1000 impressions. And one day you have 200,000 impressions. Then the calculation is like this (different formula).


(200000/1000) * 1 = $ 200

So your income in one day is $ 200.
So the total income dai your impressions and click add, look like this.

$ 200 + $ 50 = $ 250

So, you will get a payment of $ 250 per day. Ok, I think enough for comparison clicks and impressions. The point is to increase impression of your blog if you want to get more results than ads that you install.

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